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For banks and financial institutions, it is a brand new way to strengthen their relationship with their personal banking customers and their merchant clients based on service, security and savings. Banks need to continuously find new ways to attract and keep their customers, and customers need to find new ways to reinforce their choice of banks among other preferred financial institutions. This is a fantastic new business opportunity with a lucrative, long-term future. Clearly, this is a way to enhance your customer base at your branch by incorporating Cash Pass enrollment into the account-opening process for new customers and enabling existing customers to enroll at special kiosks. The Cash Pass finger sensor easily integrates into any existing POS hardware and software and it’s extremely intuitive to use. Therefore, your customer service representatives require little training, minimizing your up-front and maintenance costs. Naturally Cash Pass is free for your customers to use, reducing the barriers to entrance. They will also be attracted by the idea of saving time and money. Your customers save time and money because Cash Pass requires only a one-time in-depth verification process – once the service is activated, transactions are fast and easy. Both the banks and their customers save money because it virtually eliminates the costs associated to fraud that are inevitably absorbed by all. Additionally, banks can provide Cash Pass at their ‘Merchants Services’ window at the branch, or extend the service to their merchants’ patrons who will benefit from the luxury and safety of paying with their fingertips. This is also an attractive option for the huge “un-banked” market of consumers and integrates well with related services (ex.: check cashing administered through bank). Enrolling customers in Cash Pass is simple, profitable, and provides a powerful selling proposition to attract new customers. How Banking is improved with Cash Pass:
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